New experience: understand how customers expect information to be organized
Improve your website navigation, labeling, information architecture and more with Card Sort. Discover how customers naturally group and organize content.
Understand how customers naturally group and organize information with Card Sort, so you can make more informed decisions about navigation, labeling, and information architecture. With all three sort types available, customers can cover the full IA research journey—discovering structure with open sorts, validating it with closed sorts, and refining it with hybrid.
- Choose the right sort for the question:
- Open: discover how people naturally group and label your content and ask participants to create and name their own categories.
- Closed: validate an information architecture you’ve designed and ask participants to sort cards into categories you define, so you can
- Hybrid: Test a structure while surfacing any gaps by providing some categories and participants can add their own,
- Simple test setup by adding cards and categories one at a time or pasting a whole list at once
- Guided participant experience, with built-in instructions
- Enriched results view with dedicated tabs for Dendrogram, Placement, Similarity, Categories, Cards, and Responses with recordings
Use case: A customer finds that its users struggle with navigation on the mobile app. To properly redesign the navigation, they run a card sort test to understand how users expect these features to be grouped.
