More ways to get answers
Discover new UserTesting capabilities for split testing and connected navigation tasks to compare designs, reduce bias, and understand customer journeys.
Split Testing
Split Test extends Balanced Comparison with a between-participant mode, where each participant sees only one task group variant that is assigned evenly. Toggle Split Test mode on any Balanced Comparison group.
Automatic, balanced assignment via deterministic rotation
- Clean A/B Testing without managing multiple studies, splitting panels, and reconciling data
- Prevents influenced responses that can be caused by exposure to multiple versions
Use case: A customer wants to test two versions of a new homepage to see which one makes a stronger first impression. They can show each participant only one version to gather unbiased feedback without running separate studies.
Navigation Task Continual Flow
Start a navigation task from where a prior one finished for task-based and exploratory studies - an improved way to test across longer and more connected journeys and flows.
- Enables natural user behavior
- Improves participant comprehension and progression
Compare design directions with split testing, where each participant sees only one variant. You get a clean A/B or concept comparison in a single study, with no need to duplicate studies, divide audiences, and piece the results back together.
Use Case: A customer wants to understand how easily users can find a product, add it to their cart, and complete checkout. They can test the entire journey across multiple tasks without resetting participants.
